Everette Taylor: ET Enterprises
Everette Taylor is a serial entrepreneur, marketing executive, and public speaker. His entrepreneurial journey began at the age of 19 when he started an event marketing technology company, EZ Events, which he successfully sold 2 years later.
Since then, Everette has been a leader in the world of entrepreneurship and marketing, building several multi-million dollar brands.
As CEO of ET Enterprises, Everette oversees a diverse portfolio of companies that include PopSocial, MilliSense, ArtX, Southside Fund, Hayver, and GrowthHackers.
As a marketing executive, he helped lead both Qualaroo (acquired by Xenon Ventures) and Skurt (acquired by Fair) to successful acquisitions, oversaw growth for new mobile apps for Microsoft China, and led e-commerce company Sticker Mule to unprecedented growth as their youngest executive ever.
He has been called a "marketing genius" by Forbes, a "marketing star" by Fortune Magazine, and "an innovator who's changing the consumer marketing game" by Black Enterprise. Most recently he was named one of the "100 Most Influential African-Americans" by The Root and Forbes 30 Under 30.
In this episode, Pat and Posh sit down with Everette to learn about his upbringing in Richmond, Virginia, overcoming homelessness at a young age, getting his first marketing job at 14, and launching his own businesses after running marketing for various successful startups.
He also shares his thoughts on today’s social media landscape, growing one’s personal brand, putting impact over profits, and what “wanting more” means to him.
Tune in for a super genuine conversation with Everette as he uncovers some truths about being an entrepreneur and demystifies the crazy world of startups!
Everette Taylor: @everette
The Founder Hour: @thefounderhour
Pat: @patricktanahan
Posh: @posh
